The Siroker Brothers

Keynote at SES Chicago

Had a great time giving the keynote on the last day at SES Chicago this year. Really appreciate the invitation to speak and all the folks who showed up to see me.

During the keynote I made the first public announcement of our new product called Spreadly. Learn more about it here: http://spreadly.com/

In case you missed it, here are my slides:

Apple Keynote file (59.5 MB)
PDF (missing videos) (10.5 MB)

Here's a picture of me doing a Jedi mind trick to the audience with my left hand:

During my talk I shared the lessons I learned while leading the analytics team for the Obama campaign:

1. Define quantifiable success metrics.
2. Question assumptions.
3. Divide and conquer.
4. Take advantage of circumstances.
5. Turn your customers into evangelists.

Thanks again to everyone who attended the keynote and all of you who tweeted such nice things:

Hope the conference will let me share the video at some point in the future. I don't think they have finished post-production on it but whenever it is finished it will probably be hidden behind a paywall for Search Engine Watch Premium Membership.

In the mean time, you can watch similar talks I gave…

… at Google:

… at Stanford:

My next scheduled speaking appearance will be at SoCon10 in Atlanta, GA on January 30rd, 2010.

If you are interested in watching this talk in person, shoot me an email and I'd be glad to speak at your business, conference, or gathering. Hope to share what we learned as broadly as possible!